Go Ahead….Tell the Yellow Pages ad guy to shove it

He never did you any good.

Neither did the radio ads salesman.

Neither did the newspaper ads salesman.

The only thing they did was rip you off. No, I’m heart-attack serious.

You may think well shucks that’s how we advertise hereabouts.

Yeah maybe but it’s dumb-ass.

Unless you absolutely know what you are doing, you are getting robbed blind in your promotions.

Let me prove it.

Can you tell me the conversion rates on your last 4 advertising campaigns?

Do you know what a “conversion rate” is? Don’t be embarrassed, I didn’t either.

Now I do and knowing it and how that works exploded my businesses.

Can you tell me exactly how many people will come into your shop as a result of an ad you just took out?

I mean can you tell me how many people will come in next Tuesday?

No?

Then you are pissing in the wind.

Time to get careful with your cash.

Time to get effective. There’s not a moment nor a penny to spare.

Time to hire a hundred sales people and not pay them. (What? Yes, you read that right).

Time to know exactly what you are getting for your moolah.

Time to get over the “high season – low season” sickness in your business.

For many of us there’s no such thing. We just go on making money all year…. Nice.

Here’s how

Don’t get mad, get even

Here:

==> http://localadpower.com/

Let’s win at the New Game of Local Advertising
Rick & Dr.max